Category Archives: Technology

The Bond Between the Normal People and Technology has died – Bye Jobs

Steve JobsAs we all know yesterday Steve Jobs passed away. This is not only a goodbye-we-all-loved-you post. It is more a concerned post about the future.

First of all, I have to confess that I have never bought any Apple products and that I have always thought that they never were the most technologically advanced or the best in the market. However, Apple’s contribution to the world has been another one, one that no other tech company has reached. They have connected the two worlds: Technology Evolution and Mass Market. This not only turned incredibly profitable but also allowed the developers to have their work finally recognized by a majority of the population. I’ll further explain this rather radical point:

Oxygen for the Techies!

On the one hand we had the developers and technological researchers that tried to develop new, more powerful and better technologies and products. And on the other hand we have the mass market dealing with more and more new products with infinite technical specifications, apps, operating systems, apps and never-ending changing stuff that they never completely understand. But here was Steve Jobs smoothing the path between the two worlds and making new gadgets not only very usable but very desired. I’m not going to enter in a long explanation on how has he done this (basically ’cause we all know) but my question is…

…Who’s gonna do Job’s job now?

Among all the big tech firms I cannot see a similar approach from any of them, at least not successfully. I am a Googler and I love this company, but I have to admit that I am an early adopter and that many times – too many times – Google’s products or its vision of the world are not suitable even for the early majority. A clear example is the Chrome OS: it arrives ahead of its time.

Distribution of Consumers - early adopters, early majority, late majority and laggards.

I have a big concern on who is going to carry on this job. Will Steveless-Apple be able to continue?  Comment your opinions!

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